Sign-ups are expensive. Half of them never trade.
You pay more each quarter to acquire users, and most of them register and disappear. Standing out to a trader who already distrusts exchanges is hard, and turning a registration into a first trade is harder. That is the problem we work on.
You're paying for users, not traders
A registration that never funds an account is money spent for nothing, and most exchanges are spending a lot of it. Costs climb because the budget chases raw sign-ups from people who were curious, not committed, on channels that reward volume over intent. The result is a bigger user count and a flat volume chart. The fix is not more sign-ups, it is buying the right ones and getting them to their first trade. For the longer argument, read Why exchanges need marketing to win in 2026.
How we think about it
We work backwards from the trade you want, then fix whatever is stopping it, in the order that lowers your cost per real trader fastest. You turn on only the parts you need.
You're paying for the wrong users
Acquisition pointed at people who fund and trade, so your spend stops chasing sign-ups that go nowhere.
Reach that doesn't convert
The right voices for your chains and regions, judged on the traders they bring you, not their follower counts.
Traders don't trust you yet
Coverage and proof around listings, raises and milestones that make you safe to fund before the sign-up.
Sign-ups go quiet
A community that behaves like a real one, catching users before they drift and moving them to a first trade.
New pairs land to silence
Demand lined up for a listing so the interest is there the moment the market opens, not weeks later.
Traders trade once and leave
Referral loops and lifecycle nudges that bring people back, because retained traders are where volume compounds.
What actually changes
Your cost per sign-up stops being the number you watch, because the number that matters is cost per trader, and it starts falling.
The shift is in what your budget buys. Instead of a growing pile of registrations that never fund an account, you start acquiring people who were going to trade anyway and giving them a clear, credible reason to do it with you. The gap between sign-up and first trade narrows, so the users you already paid for start producing volume instead of sitting dead in a database. Trust does the work a discount never could, so cautious traders fund and come back. You spend less to grow because you are no longer paying twice: once to acquire a user and again to make up for the ones who leave.
Questions we hear a lot
Our sign-up costs keep climbing. How do we get them down?
Rising cost per sign-up usually means you are paying for the wrong people through the wrong channels. When acquisition is tied to real traders instead of raw registrations, you stop spending on users who never fund an account, and the cost of the ones who matter comes down. We find where your budget is buying volume that doesn't trade and move it to where it does.
Half our registrations never place a trade. Why?
A sign-up is not a decision to trade. People register out of curiosity, hit friction or doubt, and go quiet. Closing that gap means removing what stalls the first trade and giving new users a reason to trust you with real money. That is where most of your locked-up value is, and it is cheaper to free than to buy more sign-ups.
Traders don't trust exchanges. How do we stand out?
You earn it in the open, before the sign-up. Credible coverage, a community that behaves like a real one, and proof that you are safe to fund do more than any slogan about being different. We make the reasons to trust you visible where a cautious trader is already looking.
Do you work with both centralized (CEX) and decentralized (DEX) exchanges?
Both. A CEX leans on trust, listings and compliant acquisition. A DEX leans on community, incentives and on-chain-native channels. The approach differs, but the problem is the same: cheaper users who actually trade and keep trading.
How do we work with you without a full retainer?
You turn on only the parts you need, a listing push here, PR before a raise there, or always-on community, and scale each up or down as the market moves. No bloated full-service contract.
