Token Launch Marketing

Make your token launch land, and last.

The launch spike is the easy part. Wevolv3 builds the pre-TGE runway and the post-launch retention engine so your token arrives to a warm, engaged community, and doesn't collapse once the airdrop hype fades.

Most tokens don't fail at launch, they fail after it

A launch borrows attention. Keeping it is the real game. Projects burn their budget on one loud day, then watch the community go quiet and the chart follow. We plan the launch backwards from retention: build the runway, peak on the day, and keep holders engaged after. More on why in The silent collapse of Web3 communities.

6-12wIdeal pre-TGE runway. Demand on launch day is built weeks earlier.
Day +1Where most projects lose momentum. We plan the after from the start.
Real usersWe measure holders who stay and engage, not one-day wallet counts.

Everything a launch needs, in one team

Turn on the levers your TGE needs and scale them through the window. One tracked funnel, senior operators only.

01

Go-to-market strategy

Positioning, narrative, channel plan and a launch calendar built backwards from your TGE date.

02

Community runway

Warm up Telegram and Discord weeks ahead so launch day meets an engaged audience, not an empty room.

03

KOL & influencer

Fit-matched voices, briefed and measured on tracked signups and quest completions, not follower counts.

04

PR & narrative

Tier-1 and crypto-native coverage timed to raises, listings and the TGE for credibility when it counts.

05

Quests & incentives

Airdrop and quest mechanics that reward real participation and filter out mercenary farmers.

06

Post-launch retention

The part everyone skips: lifecycle content and community ops that keep holders around after the hype.

Wevolv3 vs a generalist agency

The honest difference when the deadline is a TGE and the risk is a dead community a month later.

What mattersGeneralist agencyWevolv3
Web3 fluencyLearning on your budgetNative: TGE, quests, airdrops, tokenomics-aware
PricingFull-service retainerTailored: pay only for what you run
FocusThe launch dayThe runway and the retention around it
KOL selectionFollower countsFit by chain/region, measured on results
After launchEngagement drops offRetention plan built in from day one
SpeedSlow onboardingLive within a week, moves at crypto speed

Token launch marketing FAQ

When should we start marketing before a token launch?

Ideally 6 to 12 weeks before TGE. The launch spike is downstream of weeks of community warm-up, KOL seeding and PR groundwork. Starting late means paying for reach that has nowhere warm to land. We build the pre-launch runway so demand peaks on the day, not after it.

How do you keep a community alive after the launch?

Most tokens die from post-launch community collapse, not from a bad launch. We plan the after from the start: retention loops, ongoing community ops, quests and a content cadence that gives holders a reason to stay engaged once the airdrop hype fades.

Do you handle KOL campaigns and attribution?

Yes. We select KOLs by fit for your chain and region, brief them, and measure them on tracked results: clicks, signups and quest completions, instead of follower counts. You see which voices actually moved the needle.

Can you support exchange listings around the launch?

We coordinate launch buzz with listing timing so liquidity and attention arrive together, and we can run the ongoing exchange-side growth after, see our crypto exchange marketing work.

How do engagements for a launch work?

Spin up exactly what the launch needs: GTM strategy, KOL, PR, community and quests, and scale each lever up or down through the launch window. No bloated retainer, senior operators only.

Launching a token?

Tell us your TGE date and goals. We'll map the runway, the launch and the retention plan.

Plan your launch